Director of PR & Events
Location: Remote
Type: Full-Time

About Our Client
They are a high-performance, audience-first Connected TV (CTV) demand-side platform (DSP) that helps advertisers and agencies reach their audiences at scale with precision targeting and measurable outcomes. They simplify advanced TV buying by combining the efficiency of programmatic technology with the transparency, data, and service advertisers need to win.
They’re in growth mode and seeking a relationship-driven PR and events leader to expand the company’s visibility, build meaningful connections, and drive high-impact media and event presence that positions them as a CTV thought leader.

Role Overview
As Director of PR & Events, you will be the architect and driver of the company’s public presence — ensuring their story is heard, their brand is seen, and their team is represented at the right places, with the right people, at the right time. You will manage PR strategy, cultivate media relationships, and secure coverage in top-tier publications.
On the events side, you’ll identify, plan, and execute participation in industry conferences, client events, panels, and sponsorships. You’ll bring exceptional organizational skills, a methodical approach, and a knack for connecting with audiences — whether they are journalists, partners, clients, or industry influencers.

Key Responsibilities
Public Relations

• Develop and execute the company’s PR strategy to elevate brand awareness and credibility in the ad tech ecosystem.
• Build and nurture relationships with journalists, analysts, and influencers in advertising, CTV, and programmatic media.
• Secure press coverage, manage media outreach, and oversee press release development.
• Coordinate messaging with leadership to ensure consistent and impactful communications.

Event Strategy & Execution

• Identify and prioritize industry events, trade shows, and conferences where the company should have a presence.
• Manage the full event cycle: planning, budgeting, logistics, on-site execution, and post-event follow-up.
• Secure speaking engagements, panel spots, and sponsorship opportunities that align with the company’s growth goals.
• Oversee booth design, collateral, and brand experience at events.

Relationship Building & Audience Engagement

• Serve as a brand ambassador, representing the company with professionalism and enthusiasm.
• Connect authentically with diverse audiences — from C-suite executives to media buyers to industry peers.
• Develop partnership opportunities with event organizers, media outlets, and strategic collaborators.

AI-Driven Efficiency

• Use AI tools to track media coverage, monitor event ROI, identify new PR opportunities, and streamline event planning workflows.

Internal Collaboration

• Partner with marketing, sales, and product teams to align PR and event strategies with business objectives.
• Share event insights, media coverage, and PR outcomes internally to inform strategy and execution.

Qualifications

• Relationship Builder: Proven ability to connect with media, event organizers, and industry influencers.
• Organized & Methodical: Exceptional project management skills with a track record of delivering high-quality events and campaigns on time and on budget.
• Excellent Communicator: Strong verbal and written communication skills, able to adapt messaging for multiple audiences.
• Industry Knowledge: Experience in ad tech, CTV, DSP, or media/marketing industries preferred.
• AI Fluency: Ability to leverage AI to improve PR monitoring, event planning, and reporting.
• Hands-On Leader: Comfortable overseeing strategy while managing execution details.

What Success Looks Like in 6–12 Months

• The company is regularly featured in top-tier industry publications.
• Consistent presence at high-value industry events with measurable ROI.
• Strong relationships with key media and event stakeholders.
• Speaking and sponsorship opportunities that drive awareness and leads.
• Efficient, repeatable processes for event planning and PR outreach.

Why Join Them?

• Own the company’s presence in the media and on the industry stage.
• Collaborate with a growing, innovative team in one of the fastest-growing segments of advertising.
• See your work directly impact brand visibility, market perception, and business growth.
• Competitive salary, performance bonus, and flexible work environment.

Application Requirement: Please include examples of past PR campaigns, media coverage, and/or events you’ve led along with your resume.