Executive Interview: Jon Lennon – CRO @ TSG on AI, Embedded Finance, and the Future of Payments

Jon Lennon

Jon Lennon is Chief Revenue Officer at TSG, where he leads global revenue strategy and growth across the payments ecosystem. He brings more than 25 years of leadership experience across fintech, banking, SaaS, and financial services, having held senior roles at organizations including American Express, AT&T, Mastercard, Dun & Bradstreet, Fiserv, Worldpay, and FIS. Lennon specializes in scaling go-to-market organizations, building strategic partnerships, and driving sustainable revenue growth across complex enterprise environments.

The payments ecosystem is evolving rapidly as new technologies, shifting macro conditions, and changing customer expectations reshape how companies build and scale financial infrastructure.

Ahead of TRANSACT, Storm2’s Ross Byrne spoke with Jon Lennon, Chief Revenue Officer at TSG, about leadership, market trends, and where the greatest long-term value will be created in payments.

From the rise of embedded finance to the growing impact of AI on payments infrastructure, Lennon shares his perspective on how fintech leaders can prepare for the next phase of the market.

Leadership and Career Perspective

Your career spans global brands and high-growth environments. What leadership principles have consistently enabled you to drive revenue growth and organizational momentum?

Across large global organizations and high-growth environments, the constants are pretty simple: culture, clarity, and accountability.

I’ve seen that when teams are grounded in trust, respect, and shared goals, momentum follows. I also believe in hiring, empowering, and investing in great people. When your team thrives, your customers thrive, and growth becomes repeatable.

Feedback is a gift. Active listening to customers is non-negotiable. And “hope” is never a strategy; you need a plan, measured execution, and the courage to take calculated risks.

Be present and authentic in conversations and collaborations. Lastly, I always remind leaders: your name is your brand. If you build credibility internally and externally, revenue becomes a byproduct of consistency and outcomes.

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